palate matching TOOL
EXPERIENCED WINE CONSULTANTS KNOW ALL THE RELEVANT STATS ABOUT THEIR WINES.
But, what do you know about the person drinking the wine?
Wine consultants match wine drinkers to wine bottles. That’s the core of the job. But, it’s often a shot in the dark to get a good match. Different people have different palates. Research suggests that wine palates generally fall into four categories: sweet, hypersensitive, sensitive and tolerant.
If you know which categories your tasters fall into,
you will have much more success making matches.
The key to good matches is segmenting your tasters.
This tool segments wine drinkers’ palates into four categories and matches those categories to specific wine varietals. It will help you segment your tasters so that you can match them to specific wine varietals more easily.
This tool will help you in at least three ways:
Selecting wines your tasters love will be a snap, saving you time. And you won’t have to lug around so many bottles.
As you learn more about your customer’s palates, you can tailor your marketing copy, using words that will really excite them. You will be able to fill up every tasting experience you hold.