This week, we present the first installment of our wine definitions. We will post one each week for the next seven weeks. You can use these cards to study up and build your wine knowledge. After you complete all of the definitions, you will know more about wine than 99% of people. You will basically be a wine expert.
If you prefer, we also offer these definitions as a list. You will find a link to the non-flashcard version of this article on the right.
This article provides tips on how to get more revenue per customer. It focuses on two kinds of variety seeking wine drinkers along with some ways that you can build more loyalty with them by shifting your wine selection, presentation, personal brand, and promotions. The tips are easy to implement and very effective.