2. Development managers at non-profits
Development managers at non-profits are another good set of contacts to develop. They also have lists and they also have events. Perhaps they will let you use their contact list if you can connect your wine sales to an outcome that’s important to them.
Just as with the event managers, you could also set up shop at one of their events and pour for guests. Development manager’s lists are usually of folks that donate money. So, these folks would be great buyers.
You could also co-sponsor an event with a non-profit. People are more likely to buy wine if it’s connected to a worthy cause. Give your tasters a bit of quality wine along with a feeling of giving back. It’s a winning combination.
3. Bed and breakfasts
Bed and breakfasts are usually short on amenities, but big on charm. Hosting a wine tasting at a local bed and breakfast would be a nice addition to their amenity line-up. You’ll just have to pick a day where there will be enough guests to make the visit worth it.
If the wine tasting event is big enough, the bed and breakfast might invite past guests to come as well. That would be a great way to get additional tasters through the door.
Some bed and breakfasts also have regular events. You should become a fixture at these. It’s a great way to get the word out about your wine business.
4. Micro-food businesses
Some states are passing micro-food business laws. These laws allow small home cooking operations to sell their wares in public places or sometimes from their homes. These entrepreneurs will make great partners for you. You can partner with them for specific events or be a constant fixture at their place of operation.
Think of ways to use their growing list of customers to beef up your buyer list. One way would be to pair your wines with one of their items.
5. Food truck round-ups
Perhaps you’ve seen food truck round-ups in your local strip mall parking lot. As long as the location of the round-up is private property, you can host a free tasting there.
Reach out to your favorite food truck operations and see if they have any round-ups scheduled. They might like to add your wine tasting as an amenity for their eaters.
6. Community events
Does your town have block parties or other community fairs? Consider hosting a tasting at one of these. If the location is private property, you should be able to hold a tasting there.
Just be sure that event is the sort that would have wine buyers. A fair aimed at kids would not be a good choice. But a local business fair or other kinds of community fairs might make sense.
People often enjoy supporting local small businesses just like yours. Make sure they know about your be setting up shop at the next community fair.
7. Public fairs and farmers markets
We discussed community events. But, public fairs and farmers market deserve their own section. People go to these fairs with the intent to shop. So, they are a great place to sell wine. Again, you will need to ensure that the fair is on private property.
There is an artisanal quality to many farmers markets and fairs. Play up this aspect of your wine if appropriate. Is there a story you can tell about the winemakers, the grapes or an experience someone had while drinking this wine?